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Founder Mahisha Dellinger remains majority owner.
March 15, 2021
By: Christine Esposito
Editor-in-Chief
Curls founder Mahisha Dellinger has entered into a partnership and collaboration with Beauty by Imagination (BBI), parent to WetBrush, Goody and Ouidad. Dellinger will remain the majority and controlling owner, while continuing to lead the brand. She will also join BBI’s board of directors. With BBI's strategic partnership, Dellinger says will be able to rapidly increase brand awareness, product accessibility and innovation, as well as expand the brand's community give-back programs...
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